Abel Burners

A story of slow living
& relaxation in every season

Project challenge

Abel Burners sought to create a cinematic videos that showcase the elegance and functionality of their copper and wood oil burner with a glass vase. From winter’s stillness to spring’s awakening, a two-part campaign is celebrating
the quiet luxury of slow living.

The goal was to evoke a sense of calm, relaxation, and self-care, inspiring the audience to embrace moments of stillness and mindfulness in their daily lives.
The challenge was to convey how this product enhances well-being and transforms any space into a sanctuary of serenity.

Campaign 1 – A Calming Winter Ritual

Project Challenge
Abel Burners sought to create a cinematic, moody video showcasing the elegance and functionality of their copper and wood oil burner with a glass vase. The goal was to evoke calm, relaxation, and self-care, inspiring viewers to embrace mindfulness in everyday life.

Creative Approach
The concept centered on tranquility, slow rituals, and the sensory power of scent. Through warm lighting, natural textures, and cinematic framing, we positioned the burner as both a design object and a daily ritual.

Highlights

  • Soft shadows and ambient light to emphasize warmth and texture.

  • Close-ups of vapor rising, oils dropping, and moments of introspection.

  • An atmosphere of inward reflection and comfort.

Watch the video + view stills from the campaign below.

Campaign 2 – Parisian Spring Picnic

Project objective: Capture the romantic essence of spring in Paris: from cozy kitchen rituals to a whimsical riverside picnic. The video highlights the sensory details that make the burner a part of life’s small pleasures: scent, bloom, and presence.

Creative Direction
This chapter focuses on a fresh, nostalgic tone: pastel florals, soft morning light, and the joy of slow living outdoors. The burner remains central—woven into scenes of flower picking, picnic prepping, and lingering by the Seine.

Highlights

  • Rustic kitchen shots with tulips, jam jars, and morning rituals

  • Scenes of wrapping pastries, cycling with florals, and lighting the burner at the riverbank

  • Light French music or ambient sound to enhance the daydream feel

🎥 Watch the video + view stills from the campaign below.

Results

Both campaigns positioned Abel Burners as not just a product, but an experience. I

t’s a reminder to embrace self-care, slow down, and create a sanctuary in daily life.
Videos successfully connected the brand’s luxurious craftsmanship with the idea of taking time for oneself, inspiring the audience to incorporate these moments of mindfulness into their routines.

Ready to tell your brand’s story with powerful visual campaigns?

Let’s work together

Whether it’s recipe creation, food photography, or a blog + Instagram partnership, I’d love to hear more about what you had in mind! Read how working with me looks like HERE & let’s get in touch.

For partnership opportunities, please reach out directly to suze@gourmetglow.co.uk