Abel Burners
A story of slow living
& relaxation in every day
Project challenge
Abel Burners sought to create a cinematic, moody video that showcases the elegance and functionality of their copper and wood oil burner with a glass vase. The goal was to evoke a sense of calm, relaxation, and self-care, inspiring the audience to embrace moments of stillness and mindfulness in their daily lives. The challenge was to convey how this product enhances well-being and transforms any space into a sanctuary of serenity.
Creative Approach
The video concept was designed to invite viewers into a world of tranquility, emphasizing the beauty of Abel Burners' craftsmanship and its role in fostering peaceful, mindful moments. The visual storytelling focused on the sensory experience of the oil burner—its warmth, the natural materials, and the gentle ambiance it creates.
Every shot aimed to inspire viewers to slow down, breathe deeply, and reconnect with themselves.
Photography style:
Lighting & Mood: A warm, intimate atmosphere with soft, contrasting light and shadows to emphasize the copper’s warmth and the natural beauty of the wood.
Visuals: Slow transitions and cinematic shots of people engaging in relaxing rituals—reading, lighting candles, and enjoying still moments of self-care.
Details: Close-ups showcasing the oil burner in action, vapor rising gently, and earthy elements like dried botanicals, emphasizing the product’s connection to natural luxury.
Visual elements for Videography
The video captures intimate, slow-motion moments that mirror the act of unwinding and nurturing oneself.
The close-up shots highlight the intricate craftsmanship of the burner, showing the shine of copper, the texture of the wood, and the delicate glass vase.
Soft, ambient details like essential oil drops, vapor rising, and hands lighting a candle emphasize the sense of calm and care the product brings to any environment.
Results
This campaign positioned Abel Burners as not just a product, but an experience. It’s a reminder to embrace self-care, slow down, and create a sanctuary in daily life. The video successfully connected the brand’s luxurious craftsmanship with the idea of taking time for oneself, inspiring the audience to incorporate these moments of mindfulness into their routines.
Ready to tell your brand’s story with powerful visual campaigns?
Let’s work together
Whether it’s recipe creation, food photography, or a blog + instagram partnership, I’d love to hear more about what you had in mind! Let’s get in touch.
For partnership opportunities, please reach out directly to suze@gourmetglow.co.uk